Privacy Policy

Last updated: 3 December 2024

Purple Hippo Web Studio ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit our website purplehippo.io, and how you can exercise your rights under the General Data Protection Regulation (GDPR) and other applicable laws.

What Data We Collect

We may collect different types of personal data depending on how you interact with our Website:

• Contact Information: Name, email address, phone number (if submitted via forms).
• Automatically Collected Data: IP address, browser type, operating system, and how you interact with the Website (e.g., pages visited, referral source).
• Cookies: Read about our use of cookies in the Cookie Policy.
• 3rd Party Data: Data from services like analytics platforms, scheduling meeting services or payment gateways.

How We Use Your Data

We process collected data for the following purposes:

• Provide Services: To ensure Website functionality and deliver content you request.
• Analytics: To analyze user behavior and improve features (e.g., using Google Analytics).
• Marketing: To send emails about promotions or updates. (You can unsubscribe at any time.)
• Legal Compliance: To comply with legal obligations when required.

Your GDPR Rights

Under GDPR, you are entitled to the following:

• Access: Request details of the data we hold on you.
• Rectification: Correct inaccuracies in your personal data.
• Erasure: Request that your data be deleted ("Right to be Forgotten").
• Restrict Processing: Limit how we process your data in specific circumstances.
• Withdraw Consent: Revoke any prior consent for data processing.
• Portability: Receive your data in a portable format upon request.

To exercise your rights, contact us at: [email protected] .

Cookies and Tracking

You can manage your cookie preferences:

• Open our Cookie Preferences to accept or deny specific types of cookies.
• Change your browser's settings to block cookies globally or delete previously set cookies. See instructions for Chrome, Firefox, or Safari.

5. How Long We Retain Your Data

We keep your data only as long as needed to provide services or for legal requirements. Once no longer required, we securely delete or anonymize it.

6. How We Share Your Data

We may share data with service providers (e.g., hosting, analytics) or to comply with legal obligations. We never sell your data.

7. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

8. International Data Transfers

If data is transferred outside the EU, we ensure adequate safeguards, such as Standard Contractual Clauses.

9. Children's Privacy

We do not knowingly collect data from children under 16. If we learn otherwise, we will delete it immediately.

10. Policy Updates

Updates to this Privacy Policy will be reflected on this page with a “last updated” date.

11. Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.